Our Sweet Spots

Growth & Innovation Strategy

New Category, Product and Service Creation

Challenge: To develop the optimal technology enablement platform, the largest US specialty consumer electronics retailer needed to better understand the virtual care delivery points-of-friction in the US healthcare ecosystem. TKC identified and interviewed 38 thought leaders including IoT vendors, healthcare system providers, payers, and in-home & remote care providers to reveal the highest priority points-of-friction and the most significant and impactful strategies to overcome them.

Impact: After interviewing internal stakeholders, and key voices of the market, TKC recommended the most relevant problems to solve, the clients’ optimal role, the best fit market segments to target and specific strategies for success, such as pilot programs to develop market conditioning and messaging strategies. This gave birth to Coeus h3c, a technology platform investment to enable seamless virtual care.


Business Model Optimization

Challenge: A pet diagnostic company feared revenue was being “left on the table” due to inefficient customer onboarding. TKC conducted a comprehensive analysis and determined a significant amount of lost revenue could be captured with a reimagined onboarding process.

Impact: The client is now operationalizing TKC’s new onboarding process and playbook, which were both rolled out in Q4 ‘22.

Key Opinion Leader Engagement Strategy

Advisory Boards & Communities

Challenge: A major cloud-native enterprise imaging platform provider was too engineering-driven and inwardly-focused. A cultural shift to be more voice-of-market centric was the mandate. TKC stood-up and managed a highly engaged innovation advisory community, comprised of 18+ advisors, for two consecutive years.

Impact: A noticeable shift in culture drove a 1-year acceleration of their go-to-market strategy. Our work delivered the business case to fast-track an acquisition.


Thought Leadership & Advocacy

Challenge: A global medical device company needed to streamline how to identify and utilize key opinion leaders (KOLs) for upstream strategy guidance and downstream thought leadership and advocacy. TKC stood-up five advisory communities in Europe and the US that consisted of 80+ KOLs, with over half of the advisors being new relationships for the client.

Impact: The five business units, spanning the domains of cardiology, healthcare informatics, and radiology, adopted TKC’s centralized KOL outreach and engagement approach. This resulted in the most robust and impactful KOL engagement effort in the company’s history.


Private Think-Tank and Do-Tank

 The Healthcare Logistic Think Tank / Do Tank (HLTT/DT) is the healthcare industry’s only consortium centered on healthcare logistics. It is a virtual platform for healthcare stakeholders to share best practices, advance multi-vendor partnerships, and promote proofs of concept. The same platform can be utilized to engage and grow private communities and ecosystems.

Go-to-Market Strategy

Segmentation, Access & Entry

Challenge: A $3B global analytics and digital solutions company identified the healthcare segment as a high priority growth segment to serve with very little focus and pockets of success that were not yet scalable. TKC was retained to take a fresh look at market segments, potential value propositions, and opportunities to differentiate.

Impact: After interviewing internal stakeholders, current and prospective customers, TKC recommended a call point that was currently not being utilized and delivered a very focused narrative and pitch deck, which are now being rolled out across the commercial team.


Pricing, Market Scan & Competitive Landscape

Challenge: The self-insured employer segment of the leading provider of diagnostic information services was disrupted by the COVID-19 global pandemic. As employees transitioned to remote work, onsite wellness screenings were no longer viable. A strategy for at-home wellness screenings deployed at scale was required. To ensure an optimized product market fit, TKC designed and delivered a comprehensive analysis to guide the product development efforts. First, we conducted an at-home diagnostic landscape that included synthesized insights from 25 interviews of the top US self-insured employers, industry KOLs, and disruptors.

Impact: The company is now rolling out this strategy as a viable alternative to onsite screenings as they continue to serve the self-insured employer segment with a new competitor advantage.


Messaging, Value Proposition & Brand Voice

Challenge: Revamp the overall messaging strategy and architecture of a veterinary medicine diagnostic insights provider to become more competitively differentiated with a more compelling value proposition. After completing a competitive analysis, two rounds of voice-of-market interviews with current and prospective customers, and aligning with internal stakeholders, TKC developed a messaging architecture and brought it to life with a new brand voice, creating examples of website deployments, advertising, social media, a conference booth, etc.

Impact: TKC’s reimagined messagings and brand strategy played an important part in the company enjoying its highest revenue performing year in company history.